I chose the Garbini template because I felt it had a clean and custom feel to it. I liked that the fonts/typefaces that came standard with this template looked less like the "usual" web template fonts. Also, the opportunity to change the color theme to virtually any color is fantastic. I was able to match the exact shade of purple to the color of my logo. The template comes with all sorts of helpful bells and whistles, which is great for some, but I was pleased that I was able to remove certain features that did not pertain to my particular store. (i.e.: wish list/compare/upcoming products). What ultimately prompted me to rate this template with five stars is the OUTSTANDING customer service from Perfectus, Inc. I had never imagined when I purchased this product that they would give me the amount of support I was given. They were patient and positive and got the job done so quickly and in a very friendly manner. I have no technical training, and they were able to explain to me how I could made fixes on my own, or in other cases went ahead and made the fixes for me. I could not be more pleased.